Unless you’ve been living under a rock since the release of Pokémon GO, you will no doubt have noticed how gargantuan it has become. One of the happy side effects of the wildly popular mobile app is the potential for increased business in some places. Read on for more insight from our business attorneys about how the game could help you.
How to Use Pokémon GO to Get More Business
Step 1 – Sign up! The app is free to users. Not only will you need to have your own account down the line, it’s probably a good idea to play around with it a little to find out what all the fuss is about.
Step 2 – Once you’ve signed up, the first thing you need to do is to check if your business has a PokeStop of its own. If not, maybe there is one close by. The great thing about this new game is that it requires users to physically get out and explore.
These players often gravitate towards PokeStops for the chance to collect items, interact with one another, and find rare Pokémon. It’s those stops that you’re going to use to fill your business with Pokémon trainers.
Step 3 – Next, it’s time to put that PokeStop to work. You’ll need to go to the in-app store and purchase some Lures. Lures are used in the game to attract Pokémon to a specific PokeStop. Without a lure, finding Pokémon can take time, which is why players flock to PokeStops with lures on them.
Tons of businesses have started investing in lures to keep their business a hotspot throughout the day and have noticed huge results. Some places, particularly restaurants and bars, are doing extremely well. Players come for the PokeStop and stay for the food/drink.
For $100 you can buy 84 hours’ worth of lure time, which is a little more than a dollar an hour. That’s not much money at all considering the increased traffic you will almost certainly be seeing. If $100 is too steep, there are several cheaper options available.
You may be thinking that this is all just a fad, and that getting involved is pointless. Well, you may be half right; Pokémon GO could fade away in the future. However, that doesn’t mean you can’t capitalize on it until then. Any successful business owner knows that making the best out of every opportunity you’re given is vital. If you want to the very best, like no one ever was, get out there and become the Pokémon master you were born to be.
The Monmouth County business lawyers at Garland & Mason LLC are proud to have been a part of the lasting success of so many small businesses throughout the years, and hope to continue helping small business owners achieve their dreams.